Client: Sentry & PGA Tour
Event: Sentry Tournament of Champions
Activation: ‘Be the Ball’ & two golf simulators
Location: Kapalua Golf Course, Maui, Hawaii
The Brief:
Provision first activated at the Sentry Tournament of Champions in 2020 which was met with great success. With the absence of fans from the event in 2021 and our success at the event previously, we were entrusted again to create an experience that embraced the unique features of Kapalua golf course and the history of the event.
The Process:
Our prime objective was to create an immersive experience for fans that showcased various aspects of the tournament. Considering this, we made sure to create a journey that was accessible to everyone and enticed fans interest to discover more about the tournament and it's history.
The Result:
Hall of Champions Experience: We devised an experience that included multiple activations to encourage fans to interact and become part of the tournament. Each activation takes fans on a journey that is personal to them, with opportunities to share their experiences and memorable moments online.
Hall of Champions Exhibit: Fitted out with interactive monitors and a video vault to honour past champions of the tournament, the area presented the most memorable shots spanning across the tournament’s history since 1953.
‘Be the Ball’: Replica of the 18th hole at Kapalua golf course where fans control the ball using iPads.
Two Bay Simulator Experience: ‘How to Become a Champion’ simulator experience including an introductory message from last year’s winner Harris English, alongside an opportunity for fans to experience playing the 13th hole at Kapalua.
Photo Opportunity: Fans could get their picture taken with the tournaments iconic trophy which they could then share online (a great way to boast about their fantastic experience at the event!)
Marking our first event of 2022, the Provision team couldn’t wish for a better event and location to kickstart the year! With the glorious sunshine to help the tournament’s proceedings, we welcomed over 600 fans through our activations and was great for us to be able to welcome fans back to the tournament once again in true Provision Style!