PGA Show 2026
- Jan 30
- 3 min read
Clients: Bump It, In Range, Swing Out Sister, Shot Scope, Luxury Fish & Golf, Ted & Kate, Mid Spring, Pitch Fix , Snyder Golf USA
Event: The PGA Show 2026
Activation: Nine custom-built exhibition booths
Location: Orange County Convention Center - Orlando, Florida
The Brief:
The PGA Show is the largest and most influential gathering in global golf, attracting more than 30,000 industry professionals, over 7,000 PGA of America members, and exhibitors from nearly 90 countries. With more than 1,000 brands on display, the event sets the commercial, cultural, and technological direction for the year ahead. For exhibitors, it’s the most important moment in the calendar to launch products, meet buyers, and elevate brand presence on a world stage.
Following a successful appearance at the 2025 Show, where the Provision Events team delivered four high-impact brand activations, our presence expanded significantly in 2026. Nine returning or new clients trusted us to bring their vision to life on the busiest and most watched show floor in golf.
Each brand had unique ambitions, including new product reveals, hands-on demonstrations, brand storytelling, and premium retail experiences. The challenge was to build nine distinctive, high-performing booths that expressed each client’s identity while working within the pace and constraints of the PGA Show environment.
Our objectives were clear:
Elevate each brand’s presence beyond the standard trade show booth
Create tailored environments for demos, data capture, and retail engagement
Deliver a seamless end-to-end production for nine partners within tight build schedules
The Process:
Provision Events managed the full lifecycle for all nine stands, including design, fabrication, logistics, installation, and on-site support.
Across the builds, our team delivered:
Custom product display units
Retail shelving and merchandising walls
High-quality lighting packages to strengthen visual impact
Bespoke flooring, graphics, and premium finishes
Turnkey on-site support to ensure smooth operation throughout the event
With nine booths being built in the same hall, coordination and accuracy were essential. Our production team worked closely with each client and with PGA Show operations to achieve fast build times, clear communication, and flawless presentation before doors opened.
The Result:
The nine booths created by Provision Events delivered standout visibility and engagement within the largest and most competitive exhibition in golf. Visitor traffic and dwell time were consistently strong, and clients reported meaningful conversations with retailers, distributors, and media throughout the event.
Key outcomes included:
High footfall across all booths
Increased quality of buyer and distributor discussions
Stronger demonstration experiences supported by integrated technology
Nine fully custom builds delivered on time, on brand, and to a premium standard
Following the success of this year’s event, a growing number of clients have already expressed intent to re-exhibit with Provision Events at the PGA Show 2027. This continues the strong growth from four builds in 2025 to nine in 2026.
Testimonials
“PVE is a best-in-class service provider for trade show booth consultation and construction. I would recommend their services both domestic and abroad, whether it's your first show or your 20th.” - Nathan Humes Sr., Owner of BumpitGolf
“The whole team were great! We were new to the process and were a little confused at times but the team were excellent at talking us through everything and helping us where we hadn't quite understood.” - Lucy Dickman, Founder & Director of Swing Out Sister
"Provision Events did a great job bringing our vision to life. The team where extremely helpful an any issues where resolved in a good time and efficiently.” - Kieran Wyness, Graphic Designer at Shot Scope
“Overall really easy to work with. Very helpful proactive team in planning, on the ground and communication. Having done 5 shows this has been our most positive and would recommend Provision.” - Samantha Hill, Marketing Lead at Inrange
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