Nexo Dallas Open 2026
- Mar 2
- 2 min read
Client: Nexo Dallas Open 2026
Event: Nexo Dallas Open 2026
Activation: Fan Fest and Premium Hospitality Suite
Location: Ford Center at the Star, Dallas
The Brief
After delivering a successful Fan Fest in 2025, Provision Events were invited back with an expanded remit for 2026. The tournament asked the team to elevate the experience in two key areas:
A larger, more interactive Fan Fest that combined sponsor visibility, gameplay, and digital engagement.
A premium three-level hospitality suite that reflected the tournament’s growing status and delivered an impressive environment for VIPs, partners, and guests.
Both activations needed to showcase scale, detail, craft, attendee reactions and the overall impact of the builds.
The Process
Fan Fest
Provision delivered a 22,604 sq ft Fan Fest focused on high-energy interaction and sponsor integration. Key features included:
Eight major sponsor activations with tailored branding
Speed of Serve challenge encouraging repeat participation
Multiball gameplay zone generating steady queues
Nexo “Sign the Lens” video activation
A Photo Op zone designed for branded content capture
Merchandise zone, beer garden and multiple photo moments
Full site branding, crowd-flow planning, and onsite management
The Fan Fest welcomed an estimated 25,000 attendees across tournament week.
Hospitality Suite
Provision also designed, built, and managed a 16,145 sq ft, three-level hospitality environment, completed in just 36 hours. Key elements included:
Tiered viewing decks with expansive court views
Premium lounges, bar areas, buffet stations, and chef-led food experiences
A casino-themed entertainment area on the ground floor
Branded feature walls, tennis-themed slat detailing, and curated finishes
Full AV, lighting, and premium furniture installation
Both builds carried a consistent visual identity and a connected visitor journey.
The Result
Fan Fest Outcomes
A multi-activity experience that significantly boosted dwell time and sponsor visibility. High engagement across gameplay and digital touchpoints, highlighted by:
813 Multiball games played
Over 7 hours of cumulative Multiball playtime
294 fan videos captured through the Nexo “Sign the Lens” experience
Speed of Serve drew consistent queues and strong repeat participation, contributing to overall dwell time
Strong visual impact that generated organic content capture and social sharing by attendees
Hospitality Outcomes
A standout three-level build that elevated the perception and prestige of the event
Positive feedback from VIPs, partners and guests
A premium environment showcasing Provision Events' ability to deliver complex structures at speed and at scale
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