Solheim Cup 2026
Client: Solheim Cup on behalf of IMG, and Skyscanner
Event: Solheim Cup 2026
Activation: Solheim Cup Fan Zone & Skyscanner activation
Location: Bernardus Golf, Cromvoirt, Netherlands
The Brief
For the Solheim Cup 2026 at Bernardus Golf, Provision Events was brought in to create and deliver a large-scale fan zone bringing golf to life through interactive experiences, challenges and activities for fans of all ages.
The brief covered a range of branded experiences, from golf challenges and simulators to family entertainment and sustainability-focused engagement. Alongside the main fan zone, we also delivered a dedicated brand activation for Skyscanner, the tournament’s official global travel technology partner.
The result needed to feel cohesive across the site, deliver a premium fan experience and stand up to the demands of an international golf tournament.
The Process
Every element we delivered was rendered to scale before going into production, giving the clients a clear view of how each experience would look and function before it was built. This allowed the team to refine the details and ensure the finished spaces matched the vision.
The fan zone brought together a range of experiences, including the PING Custom Fitting Zone with premium branded walling and Trackman simulators, the NGF Zone with remote-control car racing and a reaction wall, and a 1st Tee Challenge featuring two simulators, a live leaderboard and photo experience.
Fans could also take on the Chipping and Bunker Challenges, a detailed 10m Long Putt featuring 3D-printed elements, and a Putting Course with courses inspired by previous Solheim Cup host locations. We also delivered a three-bay Swing Zone, entrance kiosk and registration system, and a Sustainability Activation featuring three bike simulators.
Alongside the fan zone, Provision Events created a dedicated Skyscanner activation with branded walling, deckchairs, a mini putting challenge and a photo experience featuring a branded golf buggy.
The Provision Events team spent two weeks building and installing the experiences ahead of opening. Once live, the fan zone remained operational throughout the tournament, holding up against everything the Dutch weather could throw at it. Golfers weren't the only ones tested...
The Results
Provision Events delivered a multi-experience fan zone and dedicated Skyscanner activation throughout the Solheim Cup 2026, combining golf challenges, interactive experiences, family entertainment and brand engagement.
With the tournament welcoming 80,000 fans from over 40 different countries, the activation had the potential to engage a significant audience throughout tournament week.
Both IMG and Skyscanner were extremely happy with the delivery, with our onsite team praised for being professional, responsive and working as an extension of their teams throughout the event.
Comments