Purina: Exhibition Stand

Client: Purina  

Event: Barcelona Open Banc Sabadell 2025  

Activation: Exhibition Stand   

Location: Real Club de Tenis Barcelona     

The Brief:

We were approached by premium pet food supplier Purina to bring their exhibition space to life at the ATP Tour event in Barcelona. The brief was to provide an interactive & exclusive experience to allow tennis fans to engage with the brand from all perspectives.

The Process:

The main focus for our production team was to ensure each area of the stand was of the highest quality regarding the design and finish of the space and all key touchpoints. It was also important for our team to consider the high footfall that was estimated to visit the stand over the tournament, and ensure the space was easy to move around and each touchpoint was a seamless user experience.

The Result:

Purina Exhibition Stand: A unique and eye-catching stand design, including an AI photo booth as the main focal point of the stand, along with product display areas and branded elements such as a foliage wall, wooden panelling and acrylic signs.

AI Photobooth: Fans could get a snap and be transformed into a tennis pro, as they received an instant print out of their snap complete with Purina branding.  

Product Display: We included product display areas using our sustainable walling system, allowing full visibility for key Purina products.

Bespoke Branded Elements: Reinforcing Purina as a premium and leading brand in the pet food industry, we designed & built wooden panelling on the back wall complete with an acrylic Purina logo and a foliage wall that included tennis rackets and an acrylic Purina logo.

The team thoroughly enjoyed working with the Purina team to design & build their exhibition stand, as we showcased our bespoke interior fit out capabilities. Our digital activations are becoming more and more popular with all our clients, where we are always looking to embed the latest technology within our wider service offering.