As we find ourselves smack bang in the middle of summer, our team have delivered some incredible events recently over a short space of time. The buzz of events is what our team thrive on, where this buzz has recently kicked up a notch! We have delved into new sports and locations, whilst strengthening our position within the golfing world. We are relishing these opportunities, and in true Provision style have delivered some awe-inspiring fan experiences.
Genesis Scottish Open – Every Golfer’s Paradise!
We delivered a monumental fan zone at the iconic Renaissance Course, North Berwick, for the Genesis Scottish Open. Marking the debut of Genesis as new sponsors of the tournament, the fan zone featured some thrilling new golf activations that fans loved! Check out the case study to discover more details, visuals and our thinking behind the fan zone. Activating in Running
We were commissioned to deliver a third event this year on behalf of ASICS, for the London 10K in Trafalgar Square. The team were excited about the prospect of delivering a fan zone in one of the world’s most iconic locations. Using our magnificent arch structure to house the fan zone, the area was bustling with activity throughout the day under the glorious sunshine! Our Baseball Debut!
Our US team were thrilled and honoured to deliver a spectacular baseball fan zone on behalf of MLB sponsors Hankook. As a new sporting context, our design and production team had great fun generating an array of ideas for the event! It was inspirational to see the immense success our baseball debut achieved, and we cannot wait to activate more in the sport.
Promoting sport to all ages, abilities and backgrounds is what motivates us to deliver inspirational fan experiences. Over the next couple of weeks, we’ll be delivering fan zones at the Women’s Scottish Open and the AIG Women’s Open. We have also been activating at some LTA events such as the Charleston Open and Nottingham Open. We love the fact that our activations create accessibility to sport. Our presence across numerous women’s sporting events has provided invaluable opportunities in encouraging sports participation amongst women of all ages. More and more, we are seeing events acknowledging the marvels of our sport activations and fan zones. Our activation work goes beyond enhancing fan experiences at sporting events. We provide a platform to help increase sports participation through creating an accessible, fun and comfortable environment for everyone to engage in. We equip brands, agencies and rights holders with effective communication tools that allow them to connect with sports fans worldwide. There is so much that our full-service activation package can offer, and we are thrilled to be doing what we do best more and more across sport.
Don’t forget to follow our social channels, to be kept updated on our latest activation offerings globally. More news on where our international teams will be to follow very soon…