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Our Work

Gallagher: Fan Zone

Updated: Jun 12, 2023


Rugby activation UK

Client: Gallagher

Event: Gallagher Premiership Rugby Final 2023

Activation: Fan Zone

Location: Twickenham Stadium, London


The Brief:

Since 2019 we have been working with Gallagher at the Premiership Rugby Final to deliver the Gallagher Way Fan Zone, as the finale to the Rugby Union season. As title sponsors, the Gallagher Way Fan Zone plays an important role in engaging and connecting with fans to build brand loyalty and awareness.


The Process:

Over the years we have worked closely with Gallagher to understand their brand values and utilise the Fan Zone to communicate with fans. Activation is a big part of the gameday experience, meaning it was crucial that the Fan Zone was accessible to fans of all ages and abilities. The production team were also keen to include our new simulator technology and rugby skilled activations to provide a unique and exciting experience for fans!


The Result:

Gallagher Way Fan Zone: A bigger and better rugby fan zone than ever before! Featuring our latest simulator technology alongside new and improved rugby activations, there was something for everyone where fans were spoilt for choice!

Tackle Takedown: One of the more physical activations within the Fan Zone! Using their best technique, fans had to tackle the bag and take it down.


Kicking Challenge: Fans had 30 seconds to score as many points as they could by drop kicking the ball into a target.


Swan Dive: Fans had to dive into the foam pit replicating the classic try scoring pose! A great opportunity to capture the ultimate action shot. Fans received their slow mo videos via email which they could share across social media platforms.


Photo Experience: An exclusive opportunity for fans to get a photo with the trophy! Photos were emailed to individuals after where they could share their snaps online across social media.


Pass Like a Pro: Using our Multi Ball simulator technology, fans put their passing accuracy to the test where they had to throw the ball at the targets on the screen to score as many points as possible.


Another incredible team effort from our design & production teams delivering a flawless looking Fan Zone, where we welcomed over 5,000 fans through Gallagher Way! The Fan Zone is always a hub of excitement and activity in anticipation for the game, creating a fantastic buzz on the day and around the stadium. It was brilliant for us to see so many young families and kids have fun in the Fan Zone, to help grow the game and connect and unite rugby fans.



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