E1 Series 2025: Fan Activation Experience

Client: Public Investment Fund (PIF) 

Event: E1 Series, Miami GP 2025 

Activation: Fan Activation Experience 

Location: Miami, USA

The Brief: 

E1 Series partnered with Provision Events to design and deliver a high-quality and engaging Fan Activation Structure at the E1 Series Miami GP 2025 for their title sponsor, Public Investment Fund (PIF).

The aim was to create a standout destination that allowed visiting school groups to learn about the series, relax between activities, and take part in interactive elements that reflected the energy of the event and the innovative values behind the PIF brand.

The space needed to be visually striking, operationally robust, and suitable for hosting informal educational talks. One of the key moments included a session delivered by team captain Rafael Nadal, who spoke to students within the structure in front of a seamless LED video wall integrated into our modular walling system.

The Process: 

Provision Events developed a bespoke activation structure that blended comfort, entertainment, and educational value. It was built entirely from our truss system, creating an open and flexible environment that aligned with PIF’s clean and premium aesthetic.

A variety of touchpoints were integrated throughout the space. A large LED video wall served as the visual focal point, displaying live racing action and PIF content. To add an interactive element, we installed a mini water boat track with remote controlled boats, giving students and visitors a fun and competitive activity inspired by the E1 Series.

Branded soft seating, shaded areas, and a clear navigational flow ensured the structure supported both relaxation and learning. Our onsite team delivered all operational elements from construction and branding to guest engagement and technical support.

The Result: 

The PIF Fan Activation Structure became a distinctive feature within the event environment at the Miami GP. Students used the space to unwind, enjoy the live broadcast, and take part in activities.

The truss based build created a strong visual presence within the wider fan-zone area and complemented other sponsor structures without acting as a full fan-zone installation itself.

Testimonial:

"With our season finale in a key territory for our Principal Partner, we were keen to deliver a great activation at the E1 Miami GP. We were immediately impressed with Provision's attention to detail and speed of response.

The final result was beyond the very high standards we set for partner activations. It wasn't always smooth sailing but the Provision team worked quickly, methodically and transparently through any issues we encountered and were a pleasure to work with.”