HOAG Classic 2026
- Apr 13
- 2 min read
Updated: Apr 28
Client: Hoag
Event: Hoag Classic 2026
Activation: Hospitality Experience
Location: Newport Beach Country Club, California
The Brief
The 2026 tournament marked our fourth year delivering the Fan Hospitality Experience for Hoag at the Hoag Classic. Each year we aim to elevate the environment and create a setting that feels premium and memorable while capturing the spirit of the Hoag brand.
For 2026 the focus was to showcase Hoag’s advanced capabilities and their leadership in healthcare across California. The experience emphasised interactive and technology-led touchpoints that helped fans engage with the brand in a meaningful way.
The Process
With three successful years behind us, our goal for 2026 was to refine and elevate the fan journey once again. Our design and production teams collaborated closely to shape a hospitality space that felt polished, intuitive, and naturally connected to the character of Orange County.
A key priority this year was the integration of new content-driven activations within a series of AirClad structures. Each AirClad unit acted as an hub that allowed fans to move through three interactive zones while remaining inside a cohesive, premium environment.
Subtle references to Newport Beach and the wider Southern California lifestyle were incorporated throughout the space to balance local flavour with modern brand expression.
The Result
Long Putt
A returning fan favourite, our custom long-putt experience featured a fresh Newport Beach and Balboa Pier theme. Fans putted along a pier-inspired fairway that travelled across beach and water elements before finishing beside a miniature Ferris wheel.
Skeeball Challenge
Our skeeball challenge was housed within one of the AirClad units and offered an inviting experience for fans of all ages. A virtual leaderboard encouraged friendly competition and repeat plays throughout the event.
Chipping Challenge
The chipping challenge took place inside a second AirClad structure. Fans aimed for precision-based scoring zones that made the activity both competitive and accessible for all skill levels.
360 Camera Photo Opportunity
A third AirClad unit hosted the 360 camera moment. This space featured data capture, a foliage backdrop, branded scenic elements, and integrated lighting that created a standout social-sharing opportunity and extended Hoag’s reach well beyond the venue.
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