Gallagher: Fan Zone
- Jun 20
- 2 min read
Client: Gallagher
Event: Gallagher PREM Rugby Final 2026
Activation: Fan Zone
Location: Twickenham Stadium, London
The Brief
Since 2019, Provision Events has partnered with Gallagher to design, build and deliver the Gallagher Way Fan Zone at the Men’s PREM Rugby Final, creating an immersive matchday experience that brings fans closer to the action. As the title sponsor, Gallagher uses the fan zone to strengthen brand awareness, encourage meaningful engagement and create memorable interactions with thousands of rugby supporters before kick-off.
By combining creative event design, interactive activations and seamless event delivery, Provision Events transforms the Gallagher Way Fan Zone into a vibrant destination that enhances the overall spectator experience while helping Gallagher achieve its sponsorship and marketing objectives.
The Process
Fan engagement sits at the heart of the Gallagher Way Fan Zone, with every activation designed to be inclusive, interactive and accessible for supporters of all ages and abilities. For the 2026 PREM Men’s Rugby Final, the Provision Events team worked closely with the Gallagher team to evolve the experience by introducing an exciting new fan activation.
The result was a dynamic, family-friendly fan experience that not only reflected the excitement surrounding rugby at every level but also strengthened Gallagher's connection with supporters through memorable, hands-on brand experiences.
The Result
The Gallagher Way Fan Zone welcomed 4,715 visitors, with the redesigned layout encouraging fans to fully immerse themselves in the activations and experiences throughout the day.
Across the event, 366 photos and videos were captured, with 296 pieces of content shared, extending Gallagher's brand reach well beyond the stadium. The fan zone delivered a highly engaging experience, with attendees praising the atmosphere, the variety of activities and the enthusiasm of the event team. One visitor commented, "It's great to see the investment in this by Gallagher. The kids love it!", while another highlighted the experience by saying, "I love how engaging all the staff were."
The Swan Dive Challenge proved to be the standout activation, generating the highest levels of participation and content sharing throughout the event. Many supporters also said the Gallagher Way Fan Zone enhanced their overall matchday experience, with several commenting that they planned to arrive earlier next year to spend even more time taking part in the activations.
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