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End of an Era: How Provision Fit into Golf's Global Rebrand

Updated: Feb 8, 2023

As we say goodbye and reminisce on the incredible 50-year history of the European Tour, 2022 is set to be a huge comeback for golf with a strong global rebrand of the tour. With the welcoming of more fans than ever before at golf’s most iconic destinations, the DP World Tour marks a significant development for golf where the game is bigger than ever; a milestone that we are determined to capitalise on!

Two weeks ago, we activated at the DP World Tour Championship on behalf of the tournament’s long term sponsor Atlantis Resorts. As the last ever European Tour event, it was a privilege to be part of golf’s history in such a positive way where we pulled out all the stops in conceiving, designing and building an astounding Atlantis Fan Village that left fans spoilt for choice! Take a look at the case study on our website.

The DP World Tour Championship gave us the perfect platform to showcase our full-service sport activation package with our newfound services being the stars of the show; our magnificent structures that housed our activations and not forgetting our revolutionary design services where our interactive map and AR experience was admired by all fans that took part! We certainly made a lasting impact with our incredible Fan Village delivered in true Provision fashion where everything you see is provided by ourselves, setting us up perfectly as we head into the new year where we want to make EVEN MORE of an impact on the new DP World Tour!

But what exactly do we have in mind to go above and beyond our best golf activation work? More golf tournaments mean more fans, and with this comes more demand than ever before for tournaments to up their game in providing fans unforgettable experiences. We want to bring fans the ultimate experience of live golf, and we know exactly how to do this as sport activation specialists. Our unique ‘Provision style’ of delivering events is what makes us one of the leading sport activation agencies in the world. We operate on our passion of connecting brands with sports fan worldwide, demonstrated through our Atlantis Fan Village in Dubai as a dignified end to a remarkable era of golf, not forgetting our 17 year history in delivering hundreds of activations worldwide.

We are now armed with some exceptional service offerings such as our design capabilities and range of structures, and we cannot wait to showcase this next year as we jump into a new generation of golf to really kickstart the activation trend! 2022 is shaping up to be a busy year already so watch this space, as Provision Events have BIG plans!

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