US Open 2026

Client: USGA

Event: US Open 2026

Activation: USGA Experience, Ally Bunker Challenge, Golfzon Hospitality Simulator & Sun Cruiser Bar

Location: Shinnecock Hills Golf Club, New York

The Brief Provision Events was appointed by the USGA to deliver a collection of fan engagement and hospitality activations that would elevate the spectator experience throughout the 2026 US Open.

The scope included the design, production, fabrication, installation and live delivery of the USGA Experience, a Golfzon hospitality simulator, the Sun Cruiser branded bar and supporting event infrastructure, bringing together multiple partners within one seamless championship experience.

The Process Working alongside the USGA and its partners, Provision Events managed every stage of delivery, from creative production and fabrication through to on-site installation, event management and breakdown.

The centrepiece was the USGA Experience, a fully immersive destination that combined the USGA Museum, Deloitte and Golfzon into one cohesive environment. Fans could explore the history of the championship, experience the latest golf technology and take part in interactive activities, all within a carefully designed space that encouraged exploration and participation.

Provision Events also installed a premium Golfzon simulator within the 17th hospitality venue, creating an engaging experience for invited guests, while the Sun Cruiser bar was transformed into a vibrant branded destination through bespoke walling, graphics and a complete bar fit-out.

Provision Events also delivered the Ally Bunker Challenge, an interactive golf activation that invited spectators to put their short-game skills to the test. Positioned in a high-footfall area of the championship, the activation maintained a steady flow of participants throughout the week and became one of the most popular fan experiences at the event, receiving overwhelmingly positive feedback from visitors.

Throughout tournament week, the Provision Events team provided on-site management and technical support across every activation, ensuring a consistently high-quality experience for fans and partners alike.

The Result

Provision Events successfully delivered multiple activations across one of golf's biggest stages, creating memorable experiences for thousands of spectators throughout championship week.

The USGA Experience became a hub for fans to connect with the championship through interactive exhibits, putting challenges and cutting-edge golf technology. Across the five-day tournament, the experience welcomed 1,526 visitors, with 673 fans taking part in the interactive Putting Challenge and 451 visitors engaging with Deloitte's innovation experience. Visitor numbers remained consistently high throughout the week, peaking at 365 engagements in a single day, highlighting the activation's popularity and sustained appeal.

The Golfzon simulator and Sun Cruiser bar enhanced the premium hospitality offering, while the Ally Bunker Challenge proved to be one of the standout attractions on-site. Benefiting from its prime location and efficient design, the activation generated consistently high participation and overwhelmingly positive feedback from visitors, reinforcing Provision Events' ability to deliver engaging fan experiences at one of golf's most prestigious championships.