Texas Children’s Open 2026
- Apr 13
- 4 min read
Updated: Apr 28
Client: Texas Children’s Hospital, Astro’s Golf Foundation, Conoco Phillips, MD Anderson, Methodist
Event: Texas Children’s Houston Open 2026
On-Site Delivery: Hospitality Suites, Interior Lounges, Club In Hand Activation, Family Care Units
Location: Memorial Park Golf Course in Houston, Texas
The Brief
Provision Events was invited back by Texas Children’s and additional tournament sponsors to elevate the fans, players and suite guest experience for another year at the Texas Children’s Houston Open. As a long-term partner, we were asked to create a range of different scale, hospitality and interior fit outs, structures, fan-activation with club in hand experiences, that would fully represent our clients to campaigns and enhance the fans and their guests' experiences with the brand.
The clients wanted an environment that offered meaningful experiences for guests of all ages. They needed highly branded, carefully fabricated spaces with interactive elements, premium graphics, 3D production, structural builds, and full staffing to support live operations throughout the tournament week.
Our goal was to deliver an activation that felt cohesive, high-quality and unmistakably representative of their brands across the entire tournament footprint.
The Process
The Provision Events team managed the full project from initial concept to onsite delivery. This included design development, CAD planning, custom fabrication, large format printing, 3D production, installation, technical setup, and multi-day live activation staffing.
Across the tournament we delivered 12 separate projects, each built with custom fabrication, printed walls, branded environments, 3D elements and interactive digital components. Below is a detailed breakdown of each area delivered, including both experience content and data-driven performance.
Activation Areas Delivered:
1. Hospitality Zone
A premium guest environment designed to elevate the hospitality experience while showcasing the Texas Children’s brand.
Full interior fit out with premium printed walling
Foliage and wood accents
Branded signage and environmental graphics
Back lit 3D printed logo elements
Curated experience points for VIP guests
Custom 3D printed theming elements
Guest flow planning and layout design
Staffing support for live operations
Locker themed branded promotional item wall
Custom F&B bars with curvature
2. Family Fun Zone
A major part of the tournament and the highest-traffic family-related experience.
Fully fabricated entrance arch with large 3D letters
Custom Logo Topiaries and scenic elements
Branded Connect 4 and skill-based game stations
Printed walling throughout
Colouring Walls
2-Side Reaction Wall with Leaderboard and Data Capture
Photo opportunity built with custom props
Real time 3D Motion Capture Lab avatar character transformation experience
Full staffing and game facilitation
Branded guest surveys
Experience flow design and management
Two-tone Astro turf flooring
3. Family Care Units (Two Suites)
Purpose-built spaces offering quiet support and comfort for families with babies and young children.
Two fully built care suites with custom walling
Baby changing, bottle prep and nursing bays
Branded curtains and privacy partitions
Branded Check-in station digital system
Patient Artwork & Caddie bib Wall Displays
Custom CNC cut HVAC grates
Floorplan layout optimised for flow and comfort
4. Methodist Area
A golf-themed skeeball chipping challenge combining entertainment and rewards.
Full game fabrication and installation with golf theming
Branded graphic panels and reception desk
Staffing and guest management
Custom 3D printed branded golf ball planters
5. ConocoPhillips
A hands-on science and engineering zone for young fans.
Custom STEM gameplay development
Fabricated housing for interactive equipment
Printed infographics and educational panels
Astroturf flooring
Dedicated staffing to guide families
Netted queuing area to enhance queue engagement
6. Bunker Challenge
Branded bunker structure and gameplay area
Fabricated bunker and green
Leaderboard screen and signage
Camera Live feed capture of green
Branded Donation mechanic setup
Staffing and gameplay support
Logo floor decal integration into the green
7. MD Anderson Zone
A zone focused on sun safety education and awareness.
Fabricated Grab and Go wall for sunscreen, hats and lip balm
Printed panels and supportive educational digital content
Custom LED sign assets
TV wall playing tournament live feed
Branded walls and flexible message displays
Interactive guest messaging wall
Staffing for visitor guidance
A range of high table and lounge seating
Shaded extension struck for golf viewing
8. Player Dining
A practical branded interior supporting professional golfers.
Branded printed walling with wooden accents
Screens and content displays
Internal branding layout
Full fit out working around existing venue assets
Family Care Unit to cater for families
The Result
We delivered a vibrant, inclusive and high-quality experience that reached more than 12,000 visitors across all areas. With 12 unique projects delivered across the site, Texas Children’s Houston Open had a consistent and meaningful presence for families, players, spectators and VIP guests.
The scale of the activation created multiple touchpoints that reinforced the client’s values, strengthened community connection and ensured families felt supported and engaged throughout the tournament.
Key Outcomes:
12,000 fans engaged across all areas
1,400+ photo interactions
Positive brand sentiment from more than 98 percent of surveyed guests
Almost $9,000 raised in the Bunker Challenge
Spanned 12 projects across the course footprint
Texas Children’s Hospital reaffirmed their appreciation for the long-term partnership with Provision Events, acknowledging the value of a team capable of delivering complex, large-scale activations with consistent quality and care.
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