Client: Texas Children’s Hospital & MD Anderson
Event: Texas Children’s Houston Open 2024
Activation: Hospitality Area, Family Fun Zone, Bunker Challenge & MD Anderson Fan Zone
Location: Memorial Park Golf Course, Texas
The Brief:
After working with Texas Children’s Hospital & MD Anderson for a number of years, this year we were tasked with designing & producing various areas around the golf course for fans to engage with. This included a large hospitality space as well as other activation touchpoints accessible to all fans attending the event.
The Process:
With numerous areas to be designed & built, the team focused on how we could utilise our inventory of golf activations across the event site. It was also important to replicate both brands consistently throughout each fan engagement area and providing a premium brand experience with the hospitality area.
The Result:
Hospitality Area: Located by the 18th hole, we created an engaging and unique hospitality experience that included our timeless club in hand golf activations; golf simulator where fans could play the 18th hole at Memorial Park & two putting simulators. We also fabricated the interior with the bar & food area, as well as the seating & tables, all referencing the Texas Children’s Hospital brand and messaging.
Family Fun Zone: Situated on the golf course, we had numerous activations for kids & families to get involved with including; mini putting course with bespoke obstacles, colouring wall, photo opp with miniature golf buggies, donation tee wall and our interactive games wall with bespoke gameplay.
Bunker Challenge: Another great stop off on the course, fans could test their skills on our bunker challenge! The structure that housed the activation was also branded on the interior & exterior.
MD Anderson: Exhibition unit featuring our skeeball challenge and signature wall for fans to write their messages and wishes to loved ones.
Sun Lotion Dispensers: An initiative set put by MD Anderson, we designed & built sun lotion dispensers displayed around the course to emphasise the importance of sun protection!
As one of our largest scale events we have delivered in our 20-year history, the team did an incredible job in designing, building & delivering above and beyond the client’s expectations! The PGA Tour event gave us the opportunity to showcase our progressive and creative capabilities & skills across the board at sports event with hospitality and fan engagement. Activation is an increasingly vital demand at any sporting event, with this desire becoming recognised in other areas such as hospitality. We are excited to continue our activation work as we expand our service offerings outside of our usual fan zones!
