Ralph Lauren: Wimbledon 2026
- Jul 13
- 2 min read
Client: Ralph Lauren
Event: Wimbledon 2026
Activation: Ball Boys & Ball Girls Experience
Location: The All England Lawn Tennis Club, Wimbledon
The Brief
Provision Events was appointed by Ralph Lauren to design, manufacture and deliver a premium Wimbledon brand activation celebrating the brand's long-standing partnership as the Official Outfitter of the Wimbledon Ball Boys and Ball Girls.
The experience needed to reflect Ralph Lauren's premium identity while creating an engaging destination that encouraged fans to interact with the brand throughout the Championships.
The Process
Provision Events delivered a fully bespoke fan engagement activation centred around an AirClad XPO6 structure, enhanced with custom external cladding to create a striking, fully branded environment that complemented the prestigious Wimbledon setting.
Inside, every detail was designed to deliver a premium visitor experience. High-quality printed graphics, bespoke flooring and premium interior finishes brought the space to life, while interactive challenges encouraged visitors to engage with the activation and discover Ralph Lauren's role in outfitting the Wimbledon Ball Boys and Ball Girls.
From creative design and manufacture through to installation, project management and on-site delivery, Provision Events managed every stage of the activation, ensuring the finished experience met the exceptional standards expected by both Ralph Lauren and Wimbledon.
The Result
The activation quickly became one of the busiest fan experiences on site, welcoming over 50 visitors per hour on average throughout the Championships.
Blending premium retail-inspired design with interactive experiences, the activation successfully strengthened Ralph Lauren's presence at one of the world's most prestigious sporting events while creating memorable moments for tennis fans.
With Wimbledon welcoming approximately 500,000 spectators across the two-week tournament, the activation provided Ralph Lauren with a high-profile platform to engage thousands of visitors through an immersive experiential marketing activation that reflected the quality, heritage and prestige of both brands.
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