Purina Pro Plan: ATP Swiss Indoors Basel and Nitto ATP Finals

Client: Digital Sports Management

Events: ATP Swiss Indoors Basel and Nitto ATP Finals

Activation: Exhibition Stands and Signature Challenge

Locations: Basel, Switzerland and Turin, Italy 

Event Dates: Swiss Indoors Basel: 20-26 October 2025, Nitto ATP Finals: 9-16 November 2025 

The Brief 

Following the success of the first stop of the Purina Pro Plan event series, DSM was commissioned to deliver the final two activations for the closing stages of the ATP Tour. The goal was to create a consistent, premium brand presence that carried the narrative from the first installation through to the final events of the season. 

The Process 

Our production team focused on delivering high quality across every part of the exhibition stand. This included careful attention to design detail, material choice and finish. 

As both tournaments expected significant audiences, the stand layout was planned to support smooth visitor movement while ensuring each interactive element was simple to use and engaging. 

The exhibition space featured a distinctive Signature Challenge that invited attendees to sign their name digitally and receive it by email in the local event language. 

The Result 

Across the two events, the stand welcomed 660 visitors in Basel and 4,102 visitors in Turin and an average dwell time of around 1.5 minutes reflects sustained visitor engagement with the experience. 

The collaboration with Pro Plan allowed our team to showcase our bespoke interior fit out capabilities and deliver a memorable, high-quality presence for the final stages of the tour.