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Italian Golf Federation: Ryder Cup Exhibition Stand

Updated: Oct 18, 2022

Client: Italian Golf Federation & The European Tour

Event: Ryder Cup 2021

Activation: ‘Be the Ball’ & Golf Simulator

Location: Whistling Straits, Wisconsin

The Brief:

Provision were commissioned by the Italian Golf Federation (FIG) through the European Tour to promote Italy and Marco Simone Golf Club as the European hosts for the 2023 Ryder Cup. After delivering a successful event at the Italian Open, Provision Events were entrusted to deliver further activations for FIG to create a campaign in promoting Italy as a tourist destination for golf.

The Process:

We wanted to ensure the exhibition stand we designed, built, and delivered tied in with the reputation of the Ryder Cup being golf’s biggest international stage. It was important to be bold and unique to broadcast Italy as an iconic future Ryder Cup venue that got fans excited and intrigued. Activations never fail in enticing fans engagement, so we made sure we included interactive features into the exhibition stand that created an immersive Italian fan experience!

The Result:

Exhibition Stand: Two golf activations, alongside a symbolic photo opportunity with the Ryder Cup trophy and an information area where fans could register their details for exclusive insights and updates on the 2023 Ryder Cup.

‘Be the Ball’: Fans control the ball using iPads on a golf hole.

First tee experience simulator: Fans could experience hitting off the first tee at Marco Simone Golf Club: the 2023 Ryder Cup venue.

Photo opportunity: An opportunity for fans to get a picture alongside the Ryder Cup trophy.

Information area: iPad plinths for fans to register their details and interest.

The exhibition stand was an impressive addition within the fan village at Whistling Straits, where it was compelling for the Provision team to be present at the event once again, especially within a Covid setting! Over 800 fans registered their details to be updated on the 2023 Ryder Cup, and over 350 fans experienced hitting off the first tee at Marco Simone.

We love being able to offer a full-service event package that can be adapted to suit the needs of our clients to deliver bespoke activations as we did at this year’s Ryder Cup. Going beyond our clients’ expectations is just one of the many features that positions us as one of the world’s leading sport activation agencies!

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