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Our Work

Gallagher: Fan Zone

Updated: Oct 18, 2022

Client: Gallagher

Event: Premiership Rugby Final 2022

Activation: Fan Zone

Location: Twickenham Stadium, London

The Brief:

We have been commissioned by Gallagher since 2019 to deliver the Gallagher Way Fan Zone at the Premiership Rugby Final. As title sponsors of Premiership Rugby, the fan zone has played a crucial role in raising awareness of Gallagher’s core values and brand. With the absence of fans at the event last year, we were determined for our fan zone to make an impact to celebrate the return of fans!

The Process:

Like all sports, rugby has various key skills and elements that play a vital role in the game. We wanted to give fans the opportunity to experience these skills and challenges that professional rugby players face. It was important all our activations were accessible to everyone and created a competitive but fun and inspiring environment for fans to engage with.

The Result:

Gallagher Way: Our Fan Zone featured six activations that allowed fans to replicate essential rugby skills!

Pass Like a Pro: Fans went head-to-head against their opposition and the clock to score as many points as they could.

Kicking Challenge: Putting their accuracy skills to the test, fans had to kick the ball to try and hit the gong!

Rugby Shy Challenge: Going against the clock, fans had to know as many shy’s down as they could with a rugby ball. A twist on the popular coconut shy challenge! Swan Dive: Fans had to dive into the foam pit replicating the classic try scoring pose! A great opportunity to capture the ultimate action shot.

Photo Opportunity: As an unforgettable memento to take away from the event, fans could get their picture taken with the Premiership trophy.

Cycling Challenge: Fans raced against the clock to achieve as many laps as they could on our Scalextric track

We welcomed over 4,500 fans through our Gallagher Way Fan Zone, with over 400 photos & videos captured. It was a phenomenal sight for our production team to see the fan zone so busy, creating a great feel of buzz and excitement around the event. Using our magnificent arch structure as an entrance and to house two of our activations, finished off our fan zone flawlessly. It was every rugby fans paradise!

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