Super League: MAGIC WKND 2026
- Jul 8
- 2 min read
Client: Super League
Event: Magic Weekend 2026
Activation: Fan Zone
Location: Everton Stadium, Liverpool
The Brief
For Super League Magic Weekend 2026, Provision Events delivered an interactive rugby league fan zone at Everton Stadium in Liverpool, creating a series of physical challenges designed to bring the action of the pitch closer to supporters.
The fan zone needed to offer multiple ways for fans to get involved, with experiences that tested rugby skills, encouraged friendly competition and created an energetic destination around the wider Magic Weekend event.
The concept brought together four rugby-inspired activations across three dedicated spaces, each designed to be visually impactful, easy to understand and engaging for supporters of different ages and abilities.
The Process
Provision Events managed the production, build and delivery of the complete fan engagement experience, using branded truss structures, artificial turf, safety netting and bespoke activation equipment to create clearly defined activity zones.
At the heart of the fan zone was the Coaches Challenge, a 10m x 10m rugby skills course combining a series of challenges including weaving, agility work, passing, tackling and kicking. Participants could work their way around the course before putting their skills to the test against a leaderboard.
Alongside this, the Kicking Challenge gave fans the opportunity to test their accuracy by kicking rugby balls towards a series of targets within a fully netted 6m x 5m activation space.
A third branded zone housed two further experiences. Knock 'Em Down challenged supporters to knock rugby balls from a series of podiums, while Swan Dive recreated one of rugby league's most recognisable moments, inviting fans to launch themselves into a foam pit with ball in hand for an action-packed photo opportunity. The two experiences were delivered within adjoining 6m x 5m spaces.
Our team also handled the supporting event production, including artwork guidance, event safety, installation, logistics, structural requirements and live event management.
The Results
Across three purpose-built fan engagement zones, Provision Events transformed the Magic Weekend footprint into a hands-on rugby league experience featuring four different activations.
From kicking and passing to agility, tackling and the crowd-pleasing Swan Dive, each challenge gave supporters a different way to interact with the sport beyond simply watching the action on the pitch.
The result was a varied, highly visual sports fan experience that combined physical participation, competition and shareable moments, while giving Super League and its partners a strong presence throughout one of the biggest weekends in the rugby league calendar.
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